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Here’s how my recommended tools fit into these four key categories. You can use the insights you glean to better optimise your future campaigns. Analysis: Getting clear performance data on your marketing is key.Deployment and acquisition: Whether you want to focus on SEO, or invest more in paid advertising, there are tools out there to support your acquisition strategy.Picking tools which help you create, organise and share your marketing assets will be essential. Content creation and organisation: Every online marketing channel needs visuals.There’s a whole suite of tools you can pick which can help you build landing pages quickly and boost conversion rate optimisation (CRO). Running your website: Almost everything you do in online marketing points visitors back to your website.These are the four broad categories of business marketing apps: Pick apps which best match your overall strategy.
Mailchimp - send top-notch email campaigns How to build a martech stack for your small businessīefore you jump into buying loads of digital marketing apps, consider your channels first. Frase - optimise your blog articles for target keywordsġ2. Ahrefs - identify SEO content opportunitiesġ1. Google Ads - target your customers through paid advertisingġ0. SparkToro - get to know your target audience betterĩ. Buffer - manage and schedule your social media ahead of timeĨ. VWO - measure your conversion rate optimisation (CRO) website strategyħ. Hotjar - make sure your website conversion rates are up to scratchĦ. Google Analytics - get data on your website's performanceĥ.
Webflow - simple, stylish templates for building your websiteĤ. Canva - create marketing assets on the fly without a designerģ. Dash - organise and use your brand's marketing contentĢ. We’ll cover how to build your martech stack first - but for those who can’t wait, here's my list of 12 essential, affordable marketing tools for small businesses in 2024:ġ. Picking the right ones will set your marketing strategy up for success. These can support all aspects of your strategy, from apps for advertising your business, to acing your social media and unearthing insight into potential customers. The good news, there's plenty of useful tools to help with your small business marketing plan. How do you cut through the noise? How do you compete against competitors with deeper pockets than you? If you’re marketing a small business or a growing brand (like myself), you’re in for a challenge.